Ever since the first Super Bowl was played in 1967, viewers have turned up to watch the big game in droves. Of the 20 most watched non-news television broadcasts in the United States, 19 of them were Super Bowls, the lone outlier being the 1983 finale of the show “M*A*S*H*.” In 2024, Super Bowl LVIII received an average viewership of over 123 million viewers. So it should come as no surprise that advertisers would want a piece of that pie.
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