CREATE BRIDGES video series helps businesses gain online visibility 

Fast facts 

• Videos teach business owners how to create and manage profiles on major online platforms  
• Series focuses on customer engagement and online commerce 
• Access videos at www.uaex.uada.edu/createbridgesresources

LITTLE ROCK — The University of Arkansas System Division of Agriculture is working to help retail and tourism businesses financially recover from the COVID-19 pandemic.
CREATE BRIDGES, an economic development pilot program from the Division of Agriculture, has created a series of free instructional videos designed to help businesses boost sales, improve communication with customers and take advantage of free advertising opportunities.
The videos offer demonstrations of popular online tools, including Google My Business, Facebook, TripAdvisor and Yelp. The videos also teach participants how to claim businesses, create profiles and manage accounts for each. 

“The video series offered through CREATE BRIDGES is such a great service for our business owners who want to take control of their online marketing and engagement, but don’t have the time to sit through lengthy seminars,” Tiffany Maurer, director of economic development for Sevier County, said.  

 CREATE BRIDGES is an acronym for "Celebrating Retail, Accommodations, Tourism and Entertainment by Building Rural Innovations and Developing Growth Economies.” 

 The videos, which are less than 10 minutes each, can be viewed at www.uaex.uada.edu/createbridgesresources. 

The resource library also features a recorded webinar explaining how to list local businesses on the Arkansas.com tourism website. This free listing gives small business owners exposure to the more three million annual visitors to the state’s tourism website. 

Visit uaex.uada.edu/createbridgesresources to view the Online Customer Engagement and Commerce Video Series.